NIKE ON AIR INNOVATION SUMMIT ( MAIN SHOW) Client : Nike
Palais Brongniart, Paris, 11 April 2024 Agency : Closer for La Mode Paris
Large Format Visuals (CG) 23mins Director : Mike Lamont
Mike Lamont and Closer invited me to collaborate with
their team
on visuals for Nike’s takeover of Palais Brongniart
on visuals for Nike’s takeover of Palais Brongniart
ahead of the 2024 Paris Olympics.
The event spread across
several immersive exhibition halls
culminating in a main stage show featuring 40 athletes
including Vanessa Williams Eliud Kipchoge and Sha’Carri Richardson
presenting shoes designed with A.I.
Closer made the visuals for the main stage show
revealing and obscuring the athletes
through animation and choreographed screen movement
through animation and choreographed screen movement
with flown foreground and background 10K screens
”wider than the Eiffel Tower”
(according to Mike)
Our visuals moved between creating the show atmosphere,
presenting the athletes and illustrating the new designs.
VISUALS TRAILER
(full screen recommended)
My work on the show involved creating flowing particle fx logos, backgrounds and interstitial compositions.
Working between C4D, AE and Touchdesigner to render and interpolate footage, vector work and meshes into particle FX.
LOGOS
AMBIENT BACKGROUNDS
ATMOSPHERIC PARTICLES
SHOW IMAGES
![](https://freight.cargo.site/t/original/i/468889724f7853c2ae5df7459788660b98d9e7c3559c23d86aa6dfbab0e119c6/paris-nike-innovation-RH-edit.png)
![](https://freight.cargo.site/t/original/i/4099dd8bfda5c96d0961732c44c1da7cc5e4df8f683a4a2d1b98013eb593ea09/nikeon-air-air-athletes.jpg)
![](https://freight.cargo.site/t/original/i/4acde75b7ba00965ac024d04f19d4b62810368232ba2f73652a8640ac1115cb2/NIKE-SHOW-5.jpg)
![](https://freight.cargo.site/t/original/i/5073fe9243cc20080579f8557defef676249ce01281a9a02027da827451db6d1/nikeonair-air-footwear.jpg)
![](https://freight.cargo.site/t/original/i/1c6c88123a85d73a6f3556103213e1b58bf85337c7226d807d508697678278ba/alex-edit.png)
![](https://freight.cargo.site/t/original/i/64d65e91f43bddd8125aa503d3f9f60fa331d9c823d1e7df529dd29fb4daaeb8/929bb743-ba5a-486b-bc9a-298c5121.jpg)
![](https://freight.cargo.site/t/original/i/24fbc9976a07171f0b904f077a7468e5e46446e8c582683972dd51cf77e07875/nikeonair-federation.jpg)
![](https://freight.cargo.site/t/original/i/742ab5f24102563df994ee333f11690bd975c6ff303035768a2abce6e646fbf5/NIKE-SHOW-24.jpg)
![](https://freight.cargo.site/t/original/i/7acf40ab43182ed249f7593b70614d36af32f1ad0cefb84f40654afb482922f0/NIKE-SHOW-13.jpg)
![](https://freight.cargo.site/t/original/i/f7e01dce0f95a4205ab950f78f30bc554c9916cbeede984765b63bcafc20c821/NIKE-SHOW-14.jpg)
![](https://freight.cargo.site/t/original/i/9b5e3ac8f8aeb6a4379870eb660dd1509538e08c0d16ae792c3a8cab647793f8/2147727504.jpg)
![](https://freight.cargo.site/t/original/i/0f74459d5676eaf62f19b7143df818e19d7a9e63b46483c6633b3b1f16f51dac/KIPCHOGE_EDIT.png)
![](https://freight.cargo.site/t/original/i/b4a1b358411cf9d850b4aadb4b49dff4bfabe17dde73d1755f3df0af7ffee220/kipchogeedit_2.png)
FULL SHOW CREDITS
Nike on Air : Palais Brongniart, Paris, 11 April 2024
(CG animated visuals, 23mins)
CLIENT Nike
AGENCY Closer for La Mode en Images
DIRECTOR Mike Lamont
CREATIVE DIRECTION Marcis Lapins + Bennie Jarvis
VFX PRODUCER Kristian Stoykov
ANIMATION
Teresa Rofer
Rob Heppell
Hayden Martin
Justin Swinburne
Leo Imbert
Anastasia Kozlova
Mike Lamont
CLOSER TEAM
CCO Andreas Neophytou
CREATIVE LEAD Adam Aftanas
STUDIO DIRECTOR Marie Larsen
DIRECTOR OF CREATIVE OPERATIONS Laura Hargroves
ACCOUNT MANAGER Minnie Amina
COPY LEAD Hayden
STAGE DIRECTOR Merlin Meuris for La Mode en Images
Massive thanks to Mike Lamont and the whole team
RND REEL